"I SOMETIMES FELT LIKE I WAS XX PRODUCT DEVELOPMENT DEPARTMENT BECAUSE IT DIDN’T REALLY MATTER WHAT I DESIGNED — 6 MONTHS LATER, THERE WAS A FEEBLE COPY IN THEIR STORES."

KARIN BJÄRLE ABOUT HER TIME AT PS OF SWEDEN

DISTANCE YOURSELF FROM COPIES

Big companies must stop copying ENTREPRENEURS' INNOVATIONS

In today's competitive market, innovation has become one of the most important driving forces for success, especially in niche areas like equestrian equipment. Entrepreneurs who spend years developing and refining products such as bridles do so not only to create something visually appealing but also to improve the horse's well-being and enhance performance. When large companies copy these carefully crafted products, they undermine not only the hard work behind them but also harm the industry's integrity and long-term growth.

Innovation and Dedication of Time
Entrepreneurs dedicate immense time and resources to studying horse anatomy, understanding how equipment impacts horse health, and experimenting with different materials and fits. When larger companies replicate these products, they don’t just steal an idea – they exploit the significant dedication of time the entrepreneur has invested.

Ethical and Moral Principles
Copying an entrepreneur’s design without recognition or compensation isn’t just a legal issue; it’s an ethical one. Large companies often have the resources to protect their own intellectual property, but smaller entrepreneurs rarely have the same means. Stealing designs undermines the moral responsibility companies have to safeguard innovation and creativity within the industry.

Large companies have a responsibility to uphold innovation, respect, and ethical business practices. Rather than copying products that entrepreneurs have poured significant time and care into creating, they should support and encourage originality and partnerships within the industry. By protecting the rights of smaller entrepreneurs and acknowledging their contributions, the industry can continue to grow, improve, and keep horse welfare at its core.